Mr. Bharat Pranjivandas Merchant


Ensuring growth and stability, Mr. Merchant joined Urja in November, 2017 and is responsible for providing strategic leadership for the company. Having more than 15 years of global exposure & experience in Renewable and Engineering industry, he manages the company's overall resources and business operations. The great leader has in-depth knowledge of corporate governance, Finance, Marketing and performance management principles. He has served in all Senior Management Capacities from Professional Advisor to Consultant, to Director and to that of a Managing Director in his earlier roles.

Mr. Bharat is a BA (Economics) & MA (Political Science & Economics) Graduate and has with Post Graduate Diploma in International Trade from Indian Institute of Foreign Trade New Delhi, India affiliated to University of Harvard USA. He is also a Diploma holder in Business Management from a Mass Communication and Media Institute in Bombay.

Mr. Avinash Kumar Agarwal


The growth of satisfaction is to be reflected in the increase of productivity and loyal employees.

Certainly, Mr. Agarwal is a true example of an Asset and the most valuable one. The certified Chartered Accountant joined the URJA Group in 2009 as Senior Manager Finance & Accounts and was responsible for Taxation, Statutory Compliance, Bank Reconciliation and Banking Relations.

Having strategic interests in accounts advisory services and investments, he initiated a lot of savings for the group by implementing ERP, MIS Reports, refund claim procedures and change in billing structure. His continuous efforts and dedication in accomplishing company goals and profitability has helped the group in generating annual revenues of more than 5 Cr.

Heading finance functions in his current role, Avinash is a B.Com graduate from Rajasthan University and Chartered Accountant from ICAI.

Mr. Yogesh Kumar Goyal

Director-Business Development

Mr. Goyal has been associated with the company since May, 2012 as a whole time Director. He is the Chairman of Risk Management Committee & heading the department of Sales along with Solar Projects in the company. He has been successful in associating the company with worthy projects to the credits of the company viz. PEC Ltd, Mecon Ltd, Bihar Renewable Energy Development Agency (BREDA). He has been the guiding force behind Company’s fast track growth during the year under review and responsible for various tie-ups with Government Bodies.

He is responsible for developing business models to commoditize the solar photovoltaic industry, thereby improving the economics that govern the adoption of solar applications and other alternative energy resources. He holds Master degree in Commerce (M.Com) from Rajasthan University.

Dr. Mita Sinha

Independent Director
Marketing Communications and Training & Development

For successful marketing and brand integration, Dr. Sinha is an ideal, seasoned professional in the field of Marketing Communications, Training & Development. She brings a rich experience of more than 25 years at creating strategic alliances with organization leaders to effectively align with and support key business initiatives. In addition, she stands out in developing new marketing strategies to quickly capitalize on trends and brand awareness.

Dr. Mita possesses expertise at building and retaining high performance teams by hiring developing and motivating skilled professionals. Representative and Associate President at various government institutions, she is also an author and publisher of her own knowledge compositions.

In her career, as Head- Marketing & Operations, she has served many prominent players in the industry such as H.D. Consortium Ltd, Kwality Ice cream Company, etc. and was responsible for her innovative initiatives, product marketing & development, Quality Control and customer satisfaction.